17 Email Metrics Every Business Owner Should Track

Wiki Article

If you're a small business owner or just getting started as an entrepreneur, keeping track of your email marketing might seem like one more thing on a growing to-do list. But trust me, it’s worth it. Email can be a powerful way to connect with your audience—if you know how it’s performing.

Whether you’re sending out a weekly newsletter or a monthly update, keeping an eye on the right numbers helps you make better decisions. At entrepreneurheat, we’ve seen how tracking the right email metrics can make a big difference. Let’s look at 17 useful ones you should pay attention to:

1. Open Rate – This tells you how many people actually opened your email. A low number might mean your subject line needs some work.

2. Click-Through Rate (CTR) – Shows how many people clicked a link in your email. It's a good way to see if your content is interesting or helpful.

3. Bounce Rate – Some emails just don’t make it. A high bounce rate means you might have some bad email addresses on your list.

4. Unsubscribe Rate – People leave every now and then, but if you're losing a lot of subscribers, it’s time to rethink your content.

5. Conversion Rate – This is the number of people who took a specific action like buying something or signing up for an event.

6. Spam Complaints – If folks mark your message as spam, it could hurt your sender reputation.

7. List Growth Rate – Shows how fast your email list is growing over time.

8. Forwarding/Sharing Rate – Tells you how often your email is being shared. A great sign your content is valuable.

9. Device Usage – Helps you know if most of your audience reads emails on mobile phones or computers.

10. Time of Open – Knowing when readers check your emails helps you choose the best time to send.

11. Geolocation – Finds out where your readers are, which can be helpful for local offers.

12. Revenue per Email – Helps you see how much money your emails are making per send.

13. Email Read Rate – Not just opened, but actually read.

14. Reply Rate – If people respond, that’s a strong sign they care about your message.

15. A/B Test Results – Compares different versions of an email to see what works better.

16. Opt-In Rate – Measures how fast new subscribers sign up.

17. Inactive Users – Helps you spot who isn’t engaging, so you can try to win them back.

Start by tracking a few of these, then add more as you go. The goal is to keep learning what works best for your audience.